Sofascore — Custom typeface

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In 2022 we were invited by London's Design Studio and Sofascore teams to partner up on designing and developing a new typeface family custom tailored for rebranding of Sofascore and their unique product range such as Sofascore Player Ratings, Heatmaps, Shotmaps, Attack Momentum and Attribute Overview that set them apart from the rest – and are the key factor resulting in over 23 million monthly active users.

For Sofascore, the most powerful sports app for live scores, results and stats, we designed a variable sans serif type family. Design is influenced by raw data and numbers-heavy approach to sports, utilizing robust logo details and low contrast modulation. Width range helps with usage in digital products where names long and short have to fit in limited spaces, while multiple weights allow for a rich typographic palette.

When possible, new Sofascore frame symbol is embedded within letter construction, utilizing geometric brackets with strong horizontal and vertical emphasis. When it comes to numbers, even rounds are flattened to become vertical stems in order to over-exaggerate the effect. Add to the mix a little flat serif or tail here and there, and quickly Sofascore Sans becomes highly recognisable and ownable asset that ties the brand together through word image.

Credits:

Client: Sofascore
Branding: Design Studio
Type Design: Hot Type
Spacing & Kerning: Igino Marini
Branding Motion Design: Order
Type Motion Design: Andrej Todorovski

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