Simicarreras
These were a series of races for Farmacias Similares, I was provided with a logotype of their races that would be occurring in different locations. For each logo design, I had to create a master graphic that would give a visual identity to each race about each location. It was important to focus on the essence of the event since these races aren't meant to be serious, but rather fun and for everybody. Also, it is important to note that even though the host is a pharmacy, their mascot Dr. Simi is very relevant in Mexico, which is why is very important to give the mascot protagonism in the advertisement and be consistent with the personality of this brand while giving it quality.
