Briefing:
Zé Azevedo Gomes (ZAG) is a clay artist.
Her goal is to be recognized to guarantee an audience and clients, so she can put her art to use to ensure an alternative source of income. To do so, it is important to distinguish her art from crafts.
During this personal brand activation project, she was in the process of concluding her collection titled “Trajes do Minho”, which served as the foundation for her public exposure.
