⁂ In design, every project becomes a canvas to weave a unique narrative through visual elements. Contacted by visionaries who wanted to transform their gin brand into a visual masterpiece, we embarked on a project aimed to combine minimalism with a striking presence and raw strength.
The developed identity, simple in its approach, is a window into the story that resides within each bottle. Every line and curve of the design serves a purpose, an echo of the land, history, and passion that infuse the gin.
The strength of the brand identity lies in its ability to communicate with eloquent silence. At every touchpoint, from the label to the bottle, the consumer embarks on an immersive journey that resonates with Mexico's heart and soul. This sophisticated minimalism is a language of expression, effectively conveying the artisanal dedication that crafts every drop of the gin.
We invite you to witness how design, when guided by innovation and executed with finesse, can transcend aesthetics and become an emblem.
☻ Designed in Argentina by empatía®
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