YEAR PROJECT
2019 3P - Traveloka Tiket Bus & Travel (Coco's Version)
3P: Pilih, Pesan, Pergi – or as we call it, Pick, Book, and Go, is a special campaign from Traveloka's transportation business unit in Traveloka Bus & Travel. We aim to convey the simplicity of finding and purchasing bus tickets on Traveloka in just 3 simple steps: choose from our wide bus selection and head to your destination.
Our campaign is designed to be relatable, engaging, and uniquely humorous while maintaining a modern and approachable tone. We've woven an authentic grassroots feel into the campaign, incorporating a catchy jingle accompanied by the ever-popular Indonesian music genre, dangdut - a style universally known across Indonesia. The jingle is performed by Ayu Ting Ting, one of Indonesia's foremost dangdut singers, who also serves as the face of 3P.
Our visual design complements this vibe, featuring a dynamic 3P logo that incorporates the style of vernacular typefaces commonly seen on Indonesian streets. Brush strokes follow the flow of paintbrush strokes, adding a touch of tradition and grassroots charm. Despite these touches, we've kept it sleek and modern.
Acknowledging the benefits of the modularity of our assets, we have additional design and layout options that are simpler and more streamlined. This serves as a means of refreshing our assets if the campaign extends beyond a year, helping to mitigate user fatigue with the existing banners.
The version presented above has been updated with a new design and layout compared to the previous version released in 2019 and subsequently revised in 2023 (for personal use only). Additionally, several other versions are also displayed, which are extended versions that didn't make the final cut – hence, they are labeled as Coco's Version.
STATIC
ART DIRECTION: Adrico JM
ART DIRECTION: Adrico JM
DESIGN: Adrico JM
COPYWRITER: Halief Ardiasyah
COPYWRITER: Halief Ardiasyah
PHOTOGRAPHER: Anton Ismael
PRODUCER: Bethania Leonita
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VIDEO
EXECUTIVE PRODUCER: Wahyu Kentjana
DIRECTOR: Bendolt
CREATIVE LAB TEAM: Ginna Finalis, Halief Ardiasyah, Armand A, Christy, Regina
MARKETING TEAM: William Wimpy, Laura Valencia, Dharma Mahardika
PRODUCTION TEAM: Kiki Wulanjari & Yunita Thung
CONTENT TEAM: Rasus Subarkah & Dania Rahmah
View other works and versions on Instagram.
THANKS!
