Brand Introduction: This is an Old Branding of JIT Media Institute which was earlier known as Jahangirabad Media Institute. When I was hired as a Graphic Designer in this institute, I got a chance to rebrand it, and with great effort, Our Trustee finalized this branding but here is a twist, due to some internal communication there was a sudden change in the name of Brand as well as in the Branding. They changed the name of JMI (Jahangirabad Media Institute) instead of JIT Media Institute. So, almost after a year, I have decided to showcase my Branding to you all.

Basically, It's a Media Institute which is located in Lucknow (The City of Nawabs & Kababs). They have many short-term certificate courses like Acting & Dramatics, Anchoring & Journalism, Photography, Filmmaking, Cinematography & Direction, & Video Editing.

Challenge: There was a challenge for me in this logo that 'A logo will explain his own identity, what I mean is a person doesn't have second thoughts what is it? Whosoever will see this logo can understand easily that, this is a Media Institute.

Solution: This logo is a mixture of a combination of mark and letter mark logo because this brand has a long name. So, I put the initial letter of the name JMI (Jahangirabad Media Institute). I used many key elements of the media and film industry but none of them were satisfying this logo. So, then I thought, ' #work Clap Board' or 'Film Slates' was a filmmaking tool used during film production to help synchronize the audio and video in post-production. So, as per my research, a person can easily recognize this symbol in the Filmmaking process as well as this is a brand of Media Institute where a student will learn about the crafts of filmmaking & media industry. That's my thought process to make this logo.