Keep it Classy with Captain Black
The pipe tobacco category can be very stodgy and stale. Everyone pictures an old man sitting in his brown leather chair, drinking a scotch and reading about history. And while that is true, it is also true that many other types of people smoke pipes. And those people are tired of that stodgy old man stigma as much as we were. We wanted Captain Black to have a fresh take.
Introducing the Classy Gentleman
He didn’t make the rules of Classiness, but he has accumulated a wealth of knowledge on the subject. He’s looked at it from all angles. Up close and afar. He’s rubbed elbows with “the upper crust” and studied the habits of “high society.”
And now he’s here to dispense his knowledge to Captain Black fans, not so much teaching them how to be classy, but passing on the knowledge of what the aristocrats consider to be classy.
"Class is in Session"
"Looking the Part"
"The Chair Necessities"
"A Gentleman's Quarters"
"Pipe Pairings"
"The Picture of Class"
The Classy Gentleman was prominently featured in social media, direct mail, print and web. Each classy video drove back to a corresponding classy giveaway on the Captain Black website.
