The restaurant Safir is located in the center of Jonsered, an industrial village from the 19th century with roughly 900 inhabitants. Safir is a natural watering hole for the community when it comes to food, drinks, ice hockey and live shows.
They were in need of an identity that would still keep them relevant today, and the focus in the work was to consolidate their role as the natural place to meet, and as the scene for local music. The inspiration for the graphics comes from the history of the local industry and their time clocks.
