Longhorn Whiskey Packaging & Social Media Design
Longhorn Whiskey is an exceptional addition to my portfolio, exemplifying my prowess in crafting captivating packaging and compelling social media designs.
The packaging design for Longhorn whiskey was carefully tailored to resonate with the rough and tough cowboy archetype, the target audience. In order to create an immediate impact, I focused on two key elements within the design. Firstly, the brand name was strategically positioned in the upper middle section of the label, drawing attention and establishing a strong visual presence. This placement ensures that the brand name becomes a prominent and memorable feature of the design.
Additionally, I emphasized the word "bourbon" on the label, as it appeals to the taste preferences of the target audience. By highlighting this key attribute, I captured the attention of whiskey enthusiasts who specifically seek the distinctive flavor profile of bourbon.
To maintain the desired masculine aesthetic, I opted for bold fonts in the design. This choice not only adds a sense of strength and ruggedness but also ensures legibility, allowing the design to effectively convey its message.
With Longhorn Whiskey, I showcase not only my design abilities but also my understanding of the target audience's preferences and the importance of creating a visually compelling and masculine packaging design.
