Client: Hövding - Airbag for Cyclists.
Challenge: Launch Hövding - Airbag for Cyclists as an alternative to normal bicycle helmets.
Insight: When wearing a normal bicycle helmet, you have to comprimize your hairstyle/look.
Challenge: Launch Hövding - Airbag for Cyclists as an alternative to normal bicycle helmets.
Insight: When wearing a normal bicycle helmet, you have to comprimize your hairstyle/look.
Launch campaign
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Event that invites you to hand-in your bicycle helmet in exchange for a discountvoucher for a new Hövding - Airbag for Cyclists.
The plastic material from the helmet, is melted and reproduced as nylon for future Hövding - Airbag for Cyclists.
The plastic material from the helmet, is melted and reproduced as nylon for future Hövding - Airbag for Cyclists.
