For the release of Corningware's new line of colorful dishes, CW, we sought to design an animation that brought the brand to life by showcasing the new vibrant color palette with a contemporary and playful stop-motion animation. This campaign was released at the Chicago International Houseware Show in March 2014, and is currently being shown in Times Square.
Company: Suite Partners Inc.
www.livelab.is
www.livelab.is
Client: CorningWare, World Kitchen
Creative Director: Judy Krause and Ben Roach
Art Director: Sam Fine
Copywriter: Judy Krause
Animator: Sam Fine
Producer: Lindsey Sikula
Director of Photography: Rick Wayne
Sound Designer: T.J. Martin
Project Manager: Chantal Lewenberg
Production Assistant: Scott Peltz & Jose Aguilar
Set Design: Debi Lilly
Creative Director: Judy Krause and Ben Roach
Art Director: Sam Fine
Copywriter: Judy Krause
Animator: Sam Fine
Producer: Lindsey Sikula
Director of Photography: Rick Wayne
Sound Designer: T.J. Martin
Project Manager: Chantal Lewenberg
Production Assistant: Scott Peltz & Jose Aguilar
Set Design: Debi Lilly
