Chip Shop Awards 2022 - Charity Category.
Client brief:
Oxfam - While inequality is killing people and our planet, it has been turbocharged by the ongoing COVID-19 pandemic. We seek for an economic model that works for everyone, not only a very few rich and powerful people. #InequalityKills
The idea for this ad was came about during the time 3 high profile Billionaires were making much media coverage of their exploits of space travel. Elon Musk with his SpaceX project, Jeff Bezos with Blue Origin and Richard Branson with his Virgin Galactic.
The main line juxtaposes their dream of space travel to the poorest people in refugee camps who are cramped together where 'space' is limited.
The visual of the refugee camp was intentionally was changed to look more 'martian' by adding more red hue.
The font was also intended to be bold and compact to give an impression of the cramped conditions experienced by those in such camps around the world.
Chip Shop Awards 2022 - Professional Services Category.
Client brief:
I came up with a brief to promote awareness of the MOT (Ministry of Transport UK) vehicle tests.
The idea behind this ad plays on the common imagery for tyre adverts. Many are photos of tyres on roads without the vehicle.
The copy tells the viewer that 'this isn't a tyre ad' which may make them question and wonder why a tyre is on the road off a car.
Did it come off a car?
Why?
Was it attached properly?
Was there an accident?
The logo for the MOT and line enforce this line of thinking to remind the viewer to ensure their vehicle is maintained to a safe standard.
