LG Household & Health Care
LG Household & Health Care Chuseok Gift Set Box Package Design
Every year, LG Household & Health Care presents a diverse range of premium Chuseok gift sets, with a theme of the year. Design Momentum has conveyed the key visual concept for the 2022 Chuseok gift set through abstract patterns that symbolize the meaning of solidarity and social connection, going beyond the act of gifting. Inspired by Dancheong, a traditional painting technique to enhance the durability of Korean Architecture, the pattern design captures the essence of the holiday season, where the act of sharing strengthens the bonds between people. This concept is reflected through two graphic patterns, color variations, and an emblem.
#package design #health care #chuseok package design #gift set box design #pattern design
