I was comissioned by a gynaecologist who wanted to conduct a course for both pregnant women and women who want and plan to have children. The course would be focusing on the biological processes that will occur in their bodies - what to expect, how to handle various symptoms and also the course will cover the spiritual side of things when it comes to becoming a parent.
The invention of the name was also part of the job in this case.
The logo would be used on a website, as well as on social media and probably some small printed assets.
The concept depicts 2 embryos hugging each other which instantly gives a very warm and welcoming feeling. The shape of the logo is hand-drawn and very organic and doesn’t lie on any geometric rules or grids, the main emotion is human feeling and warmth.
Thank You!