CHALLENGE
Italian artistic assets are famous worldwide.
But people give them for granted: they drive around them, sit on them, even play soccer in front of them.
How could we make them aware that art is a gift for everyone?
Making it become a treat for few.
Italian artistic assets are famous worldwide.
But people give them for granted: they drive around them, sit on them, even play soccer in front of them.
How could we make them aware that art is a gift for everyone?
Making it become a treat for few.
THE IDEA
Presenting: UNreal Estate Project.
With mock up billposting we will make people believe that a limited number of exclusive apartments will be build inside the most important artistic location in Italy.
The real estate sale, advertised also by an online campaign, will generate a hot debate on social networks catching media attention.
Presenting: UNreal Estate Project.
With mock up billposting we will make people believe that a limited number of exclusive apartments will be build inside the most important artistic location in Italy.
The real estate sale, advertised also by an online campaign, will generate a hot debate on social networks catching media attention.
THE REVELATION
Poster and online campaign will lead to the fake real estate agency site where the truth will be revealed:
there won’t to be any sale. Artistic assets still belong to Italians.
People will be able to donate for their maintenance and prevent assets selling become true.
People will be able to donate for their maintenance and prevent assets selling become true.
WEBSITE
DIGITAL BANNERS
SOCIAL REACTIONS
