Dominion/A&P grocers wanted to revamp their image. They hadn’t done any advertising since the seventies and couldn’t figure out what they stood for. They asked for a complete makeover; everything from television, print, outdoor to their corporate letterhead and transport trucks. Our answer to this huge task was the ‘We’re Fresh Obsessed’ campaign. It was a campaign with legs that ran over 10 years.
The campaign was well received within the advertising community, garnering numerous Canadian and international awards.