Quhji KLFW '14 Invitation Card    "Mysterieuse Albert"

 

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Quhji is part of the participant that sends a runway in Kuala Lumpur Fashion Week event. The collection presented titled "Mysterieuse Albert" is a mysterious person with a psychotic background.

 

Quhji draws inspiration from the classics - 1920's for his clothes. His clothes are the example of contemporary cuttings and design as he modifies from the classics.

 

In this invitation card, I took advantage of the front and back of the cards to feature the details in contemporary typography while the back will feature the subject matter. The subject matter of the invitation card is a medical prescription that was prescripted for the 'Albert', a psychoactive drug prescription. The Prescription was styled to look raw and 1920's doctor letterhead came to inspiration. Also, the typography was accompanied with an offset deboss to have it echoed to the psycho team as though it was screaming.