This student project explored a rebrand of the existing Pacific Pilsner label. Expanding upon the nautical history of the brand, I developed an icon that stands strong on it's traditional but dreamy reputation. The voice speaks to the glory days of yesteryear and tales of tall ships lost at sea.

 

The Pacific Pilsner project required a complete re-branding of the product. My design was directly supported with establishing branding guidelines for the new logo, and creating a 16 page Brand Guidebook, as seen below. The project also included packaging design as the beer can was redesigned while reflecting the nautical and dream-like reputation of the brand.