RPA & Honda approached Loaded to refresh & develop new branding/broadcast assets for their upcoming premiere gaming tournament, Head2Head, that would pit some of the biggest streamers against eachother across the most popular games on the market - and serve as the primary digital launch venue to unveil the brand new Civic SE.
Using RPA's broadcast spot as a foundation for visual development, I was responsible for overall art direction & designing the tournament's primary branding.
Special thanks to Manuel Martin, Beyond The Summit & the Loaded creative team for their motion/production chops.
STYLEFRAMES
FINAL BROADCAST ASSETS
ALTERNATE DESIGN DIRECTION
