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腾讯视频《沸腾校园》节目视觉包装





2022年3月,我们受腾讯视频委托,为综艺节目《沸腾校园》制作一套视觉包装。 
《沸腾校园》是中国00后大学生面貌的集体呈现,以最具青春共鸣的社团文化为载体,为爱发声, 挖掘一批“优秀是一种常态”的宝藏青年。 
在视觉语言方面我们选择“丝网印刷”这一独特的风格,来表现 Z 世代青年最独特的个性和最热血的团魂。

In March 2022, we were commissioned by Tencent Video to produce a set of visual packaging for the variety show "Boiling Campus". 
the "Boiling Campus" is a collective presentation of the post-00s college students in China. With the most youthful community culture as the carrier, it speaks for love and discovers a group of treasured youths who "excellence is a normal state". 
the In terms of visual language, we chose the unique style of "screen printing" to express the most unique personality
and the most passionate team spirit of Generation Z youth.







Client:腾讯视频 
Design Studio:饭和设计riperice 
Art Director:Hefan 
Graphic Design:shukunHefan


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腾讯视频《沸腾校园》节目视觉包装
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腾讯视频《沸腾校园》节目视觉包装

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