Findafont
I was asked to create an innovative type specimen for a brief set by Monotype.
I created an iPhone app and website which encourages people to take part in a scavenger hunt around city centres across Britain. Those who take part are asked to find as many letters from a particular typeface across the city, photograph them and upload them to their 'Findafont' profile in order to be able to download the full typeface for free.
This would be an effective marketing technique whilst also offering an innovative and exciting type specimen to graphic designers and those alike.
