Context:
The mission of creating a visual identity for the new venture of a group of entrepreneurs in the gastronomy sector in the city of Maringá, PR, was assigned. This venture is Fogão de Lenha, which has the concept of being a steakhouse, pizzeria, and restaurant—a very unique combination and an irresistible challenge for gastronomy enthusiasts!
Problem:
Developing an identity that exudes traditionality and captivates the eyes of family heads, the target audience of the venture. Additionally, it is important to communicate the concept of a steakhouse, pizzeria, and restaurant in the same logo, something essential for the client.
Before logo
Moodboard
Solution
By combining essential elements from each culinary branch, we arrived at the current logo of Fogão de Lenha.
Meaning
Colors
The colors are an interesting case. When searching for the colors we believed would be ideal for this project, we discovered that the main decision-maker supports Fluminense FC, whose colors are closely related to the flag of Italy. The result of the colors could not be different.
Results
A shield that exudes traditionality and, in a way, reflects the founders' vision of becoming a reference in gastronomy in the coming years.
Iconography
Patterns
Instagram Icons
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