RED Events
Brand Identity development.
"RED is an active lifestyle and sports event brand specialising in ocean and water-sports. In years past, thriving Surf Ski leagues toured the Cape providing space for competitive expression and introducing young lifeguards to the sport. RED seeks to redraw the connection between lifesaving and surf ski paddling. Through education and transport initiatives we will open up accessibility to lifesaving (then Surf Ski) for disadvantaged communities."
Visit RED Cape Town Website
The visual language for RED Cape Town is comprised of clearly defined bold lines.
This creates an attitude for RED that embodies the competitive nature of sport.
