The Swedish tenants’ association (founded in the early 20th century) is a member- and interest organization for tenants in Sweden. They are in the middle of a digital transition in order to provide better value to new and future members. To stay as relevant and effective as possible, a new digitally adapted brand identity was needed.

By building an identity in motion and emphasizing real people in real situations and the bridge between them we create not just a likeable and trustworthy brand, but a movement

We wanted to create a warm and welcoming brand that still maintained what was positive with the old one, namely stability and trust..