我们受邀为李宁公司制作23年Q2季度的旗舰跑鞋超轻20的宣传动画。
Q2季度为专业运动的大季，在体现运动氛围的前提下，我们更着重突出产品的专业性。
围绕鞋底材质的轻与弹，鞋面材料的透气性来进行动态表现。
作品仅作设计交流，版权归李宁公司所有。
We were invited to make the promotion animation of Super Light 20, the flagship running shoe in Q2 of 23, for Li-Ning Company.
The Q2 season is a big season for professional sports.
The Q2 season is a big season for professional sports.
On the premise of reflecting the sports atmosphere, we focus on highlighting the professionalism of the products, and carry out dynamic performance around the lightness and elasticity of the sole material and the breathability of the upper material.
The work is only for design communication, and the copyright belongs to Li Ning Company.
The work is only for design communication, and the copyright belongs to Li Ning Company.
Styleframe&Gifs
Storyboard
Dynamic testing
Client：Li-Ning
Agency：灵风广告
Creative Director：Xujs
Storyboard：Xujs 不闻
3D Design：Xujs 宗根 小沈 周杨
Animation：Xujs 宗根 小沈
Storyboard：Xujs 不闻
3D Design：Xujs 宗根 小沈 周杨
Animation：Xujs 宗根 小沈
Music：Body on Fire
THANKS!
