Bakehuset packaging made in the period of 2012-2014.
"A branding structure that is based on the range. By differentiating between premium and everyday products we will create a clear and intuitive structure that holds all the Bakers portfolio."
Bakehuset was a new brand in Bakers system. SDG got the task to look at the new brand structure that would contain all their products in breads, pastries, etc. Early in the process we looked at a structure where we kept the old Bakers logo on everyday products and the new Bakehuset on the more premium products. (The new Bakehuset was already created by Strømme Throndsen when SDG started the work).
After initial work on strategy, it was decided that the Bakers logo would continue as the mother brand of the company and the Bakehuset logo would be used on all products regardless of whether they were premium or everyday products.
Below you can see a selection of products made in the new brand structure.
Bakehuset was a new brand in Bakers system. SDG got the task to look at the new brand structure that would contain all their products in breads, pastries, etc. Early in the process we looked at a structure where we kept the old Bakers logo on everyday products and the new Bakehuset on the more premium products. (The new Bakehuset was already created by Strømme Throndsen when SDG started the work).
After initial work on strategy, it was decided that the Bakers logo would continue as the mother brand of the company and the Bakehuset logo would be used on all products regardless of whether they were premium or everyday products.
Below you can see a selection of products made in the new brand structure.
Bakehuset Hamburger- and Hotdog bread. The pattern was made especially for this range.
Bakehuset Våre Beste (Our best bread).
Bakehuset Håndverksserien (The Craftsman series), premium bread. (Kiwi)
Bakehuset Gourmet series, premium bread. (Bunnpris)
Den Hvite serien (The white series), the local everyday bread.
Bakehuset Små Gleder (Small pleasures). The Tradition series.
Bakehuset Små Gleder (Small pleasures). The Black Everyday series.
Bakehuset Små Gleder (Small pleasures). The Everyday series.
Bakehuset Christmas series.
Bakehuset Premium, Sourdough Bread series. (Meny, Ultra)
Bakehuset Premium, The Norwegian Bread series (Spar).
Denne jobben ble utført hos Scandinavian Design Group.
CREDITS:
Designere: Anne Marit Brenden, Mathias Disen, Tonje Jæger, Erling Norderud Hansen
Rådgiver: Caroline von Hoyningen-Huun
CREDITS:
Designere: Anne Marit Brenden, Mathias Disen, Tonje Jæger, Erling Norderud Hansen
Rådgiver: Caroline von Hoyningen-Huun
Account managers: Karianne Stenby
Kundekontakt: Gry Merete Thomsen, Alexander Borg, Mia Bergmann
