A revolutionary tool that empowers Canadians to tackle the unpredictability of food prices exasperated by inflation.
Inflation Cookbook is a grocery shopping tool that predicts the biggest price drops
of the week and generates chef-inspired recipes based on those ingredients – turning real-time price volatility into healthy and delicious real-time savings.
of the week and generates chef-inspired recipes based on those ingredients – turning real-time price volatility into healthy and delicious real-time savings.
Fuelled by rising food prices, food bank use rose to its highest level in 2022 according to Food Banks Canada.
When times get tough, Canadians tend to reach for lower priced packaged
foods, ones that are likely to be more processed and less healthy.
foods, ones that are likely to be more processed and less healthy.
Tracking prices of 400+ ingredients across major retailers in 100 different stores, Inflation Cookbook's adaptable platform is designed for seamless expansion. Its data-driven nature means it easily accommodates inputs from different regions and markets beyond Canada, making it a versatile solution for budget-conscious consumers globally.
The innovation equips Canadians with the information they need to
make affordable and nutritious choices that maximise their grocery budgets.
Powered by real-time pricing data, to help Canadians eat healthy for less, the Inflation Cookbook reflects the values of food delivery app, SkipExpressLane by championing healthy, well-priced fresh groceries while also promoting their partnership with Food Banks Canada.
CREDITS
Global Chief Creative Officer, dentsu: Fred Levron
CEO Canada: Stephen Kiely
Chief Creative Officer: Jordan Doucette
Chief Strategy Officer: Rafik Belmesk
Managing Director: Dimitra Georgakis
VP, Strategy: Kevin McHugh
ECD: Ryan Paterson, Maxime Saute
ECD: Ryan Paterson, Maxime Saute
ACD: Nathan Styles, Megan Kras
Copywriter: Ryan Paterson, Megan Kras
Art Director: Maxime Saute, Nathan Styles, Logan Cipparone, Jason Yurichuk, Kaycee Diaz, Louise Delfin, Burak Ozcan
Art Director: Maxime Saute, Nathan Styles, Logan Cipparone, Jason Yurichuk, Kaycee Diaz, Louise Delfin, Burak Ozcan
Global Executive Creative Producer: John Bleeden
Global Awards Director: Jayme Blasko
SVP Studio & Operations: Kristie Filipp
Producers: Jordan Kentris, Kateryna Hrycak, Josh Malone
PM: Sarah Ng, Stephanie Chu
Head of Technology: Walter Flaat, Michael Balders
UX/UI Leads: Kateryna Hrycak, Joe Brown
UX Designer: Susan Luc
Proofreaders: Tessa Wolvekamp, Chloe Nadeau, Mourad Bouaziz, Marie-Luce St-Jean
Producer: Josh Malone
