Naples is not a city like any other. Getting around by public transport means going from the hills to the sea, from the centre to the province, jumping from the circumvesuviana to the metro to the funicular. A vast and ramified network that is also often complex. With the Tap&Go service, all it takes is a 'tap' to go from one place to another, from one emotional experience to another. A ticket always in your pocket and always at the cheapest fare.
To tell the Neapolitans about it, we chose to combine the places and experiences they love most in a tap.
To tell the Neapolitans about it, we chose to combine the places and experiences they love most in a tap.
Effie Awards 2022 Finalist
Agency: McCann Italy
CW: Giulia Calaprice
AD: Matteo Colavolpe
