Openbrand Rising Star 2014 Finalist Entry
"Bottoms Up!"
Branding and packaging concept for fictional wine brand "Rudy & Billy".
Here is some feedback from Leo Burnett Prague creative team jury:
"A most original packaging concept, as well as overall appreciation of the brand direction. Really fantastic and killer concept. Ana’s thinking about branding, packaging is sharp."
See full info about the contest here - https://openbrand.com/risingstar2014/winners
The design is unique and experimental in a way that it requires a consumer to turn the bottle upside down, transforming a common beer bottle into a wine glass.
All the text on the front label is rotated 180 degrees, specifically to prompt the users a proper way of consumption.
All the text on the front label is rotated 180 degrees, specifically to prompt the users a proper way of consumption.
