Arabia 150th – All set for celebration
Arabia is one of Finland's best-known tableware brands. For their 150th anniversary, Miltton had the privilege of creating an anniversary brand toolkit along with various assets for the jubilee campaign.
The elements of the toolkit lend their inspiration from the brand's 150 year old history, offering a fresh yet familiar take on it. The anniversary logo is a modern rendition of a vintage one, while the logo stamp combines both worlds in-store. The anniversary colour accent Arabia Ceramic adds vibrant nostalgia to the classic blue look and takes us back to Arabia's roots and the art of craftsmanship.
Creative Direction Jesper Vuori
Graphic Design Sabina Friman
Copywriting Maria Hakala
Project Lead Eveliina Lahtinen
Project Management Jenni Suomalainen
