Soup at Hand is Campbell's line of sippable soups. It lets you take the comfort of home outdoors. To help raise product awareness, we created a giant, state-of--the-art soup can hand warmer, souped up with steam, heat and an internal camera to capture smiles. We brought our mitt-warming wonder to where Canadians need it most -- bus shelters, ski hills, ice skating rinks.
Awards:
Gold FAB Award, Experiential, 2012
Applied Arts Award, September/October, 2012
Bronze, Young Guns, Environmental Design, 2012
Finalist, New York Festival, Ambient, Direct and Collateral, 2013
Finalist, New York Festival, Low-budget, Direct and Collateral, 2013
Finalist, New York Festival, Public Spaces, Design, 2013
Everyone grabbed delicious samples to go.
Canadians scanned the QR code to cozy up with Campbell's on Facebook.
