Andrew Roberts's profile

South African Airways: Digital Rebranding

OPPORTUNITY
Redesign an existing company’s web presence.
 
 
SOLUTION
South African Airways takes much pride in the unique cultural experience they provide their customers, which is why I chose to focus on this aspect when redesigning their site. Using the colors of the South Africa national flag with photos representative of South African culture, I captured the true spirit of the airline and the country.
 
I took great care when choosing my photos that at least a third of the picture would show sky, so that customers would feel as if they were already viewing the unique culture from the seats on a plane. 
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South African Airways: Digital Rebranding
Published:

South African Airways: Digital Rebranding

A digital rebranding of South African Airways.

Published: