Psst...The complete artwork is at bottom.
TITLE
Think with Proton
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DESCRIPTION
We got the chance share our pitch with Proton. Proton is an automobile company. The company is a member of DRB-HCOM. This opportunity hardly to come by. Before we start to craft the Pitch Deck, we did an undercover interview & survey by going down to Proton Car Showroom to gather some insight.
INSIGHT:
1. There is a gap between customers and what Proton can offer. The current process might be OK, but the experience is not.
2. Customers want convenience and support but don’t see the website as the right role.
3. They need an experience that works efficiently, saves time and brings more value to their needs.
2. Customers want convenience and support but don’t see the website as the right role.
3. They need an experience that works efficiently, saves time and brings more value to their needs.
APPROACH:
We turn the gathered insight to form the pitch deck. We will focus on the Proton Online Store & Corporate Public Web.
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RECRUITMENT PROJECT
To pitch the idea of creating a delightful user experience that can help potential Proton customers throughout their Proton buying journey.
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PROJECT INFO
Visual Exploration & assist in crafting UX Strategy
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TARGET AUDIENCE
Malaysian
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YEAR
2017
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Content
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We will like to share the our Pitch Deck design process, there are few activities happened in between from Task Brief till Pitch Deck Crafting, those are:
(1) Landscape Analysis
(2) Interview & Survey Insight
(3) Strategy
(4) Opportunity & Engagement Process
(5) User Persona
(6) Visual Exploration
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Let's start with Landscape Analysis
(1) Landscape Analysis
(2) Interview & Survey Insight
(3) Strategy
(4) Opportunity & Engagement Process
(5) User Persona
(6) Visual Exploration
.
Let's start with Landscape Analysis
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Landscape
Analysis
Analysis
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🚗💨
Interview &
Survey Insight
Survey Insight
A technique for gathering information through direct dialogue. This means talking to people face-to-face in order to learn about their thoughts, feelings, & experiences. Interviews can be used to gather a wide range of information, from basic demographic data to in-depth insights into people's motivations and behaviours.
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🚗💨
Strategy
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Opportunity & Engagement Process
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User Persona
In order to have greater engagement from users, we need to let the users interact on more than 1 offering. We need to put ourselves in their shoes.
Task to Experience Hierarchy
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🚗💨
Visual Exploration
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PRODUCTION
Pitch Deck Compilation: Azhar Razali
Assist in UX Strategy crafting, Interview & Survey: Thulfiqar Ali
Assist in UX Strategy crafting, Visual Exploration, Interview & Survey: Ken Lim Tian Shyang
Pitch Deck Compilation: Azhar Razali
Assist in UX Strategy crafting, Interview & Survey: Thulfiqar Ali
Assist in UX Strategy crafting, Visual Exploration, Interview & Survey: Ken Lim Tian Shyang
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