Well-Grounded Brand Evolution
ION
Brand Creation // Identity
Challenge
When we engaged ION, the company’s tepid brand perception didn’t stack up to its top-notch performance. Not only did that mean a total rebrand, but it also meant reinventing something essential in the oil patch: print collateral.
Action
As a part of re-engineering the ION brand, Origin concepted and designed new external print materials for the company’s land, marine and processing services. Using the company’s new look and feel, Origin gave ION materials that would pound home their message and complement the overall brand and design system to help its folks in the field close deals. The pieces communicated a high-tech feel, grabbed your attention and really stuck out in a crowd. And they were proved successful as the company rolled out its new brand at leading industry trade shows.
