Boiler Books is the russian online book store specializing in limited
editions of beautifull books and albums from USA and Europe.

 

This ad was made to promote Ralph Steadman's album "Gonzo Art". Ralph is most known by his collaboration with Hunter Thompson and illustrations for his book "Fear and Loathin in Las Vegas".

 

So this ad is about the dull common russian reality combined with the wild spirit of Gonzo.