As the Art Director, I worked on a project for Araak/Pepsico Sudan  to create a photo library that reflected Sudanese culture and identity while serving each Pepsico brand in a specific way. The library was designed to appeal to young target customers, be diverse, and showcase the vibrant nature of Sudanese customs. Working with a team of designers at Kindle Integrated Solutions agency , We developed the creative vision for the project, collaborated with photographers and models, and used retouching skills to enhance the photos.

The resulting photo library effectively conveyed the desired messaging while reflecting the rich culture and identity of Sudan. It was widely used in Pepsico's marketing and advertising campaigns, and was well-received by the target audience. Overall, this project was successful in creating a visual representation of Sudanese culture that was both authentic and appealing to young customers, while also serving the branding needs of Pepsico.

 

 

Client: Araak/ Pepsico 
Art director : Tasneem Elnor / Aymen Yousif 

Agency: Kindle Solutions

Creative director: Aymen Fagiri   

Retouching: Tasneem Elnor / Majid al helo /Mohamed Abd-albasit
Production: bianca.films