MAKING LABOUR UNION A COOL THING.
In interviews salesmen told that they are not proud of being a member of a labour union, as it simply states that you don't believe enough in yourself as a salesman. The branding-strategy and design concept was to wrap the services in coolness – and create a "secret society”, using the authenticity Business Danmark have had since its start in 1924.
13.12.2013
School Project
School Project