Romania is one of the few countries in the EU where there is no law against hanging laundry on the balcony.

Idea: 

Demonstrate how easily Philips ironing stations work, even vertically, by removing clothes’ creases straight from the rope. 

How it works: 

The Ironing Squad will reach balconies with a dedicated crane and remove the creases on people’s clothes, straight from the rope.

Interventions in Bucharest and even in other major cities in Romania, will be filmed and turned into a web episode so people can see all the action and people’s reactions when they “catch” the Ironing Squad. 

Moreover, those who find their clothes without creases, will also find on the rope a leaflet promoting Philips Steamers and informing them of what happened & where to find out more.