Client: Noize MC featuring Monetochka

Director: Aisultan Seitov
Cinematographer: Azamat Dulatov
Producers: Aliya Kosaeva, Madiar Satybaldiev

This post-production project focused on the music video for the song "Childfree" by Noize MC in collaboration with Monetochka. The narrative of the video revolves around a tablet device that is passed among various individuals. The viewer's experience is crafted as though they are looking through the camera of the tablet.

Objective: The main goal was to create a visual effect that mimics the touch interaction with the tablet, including clicks, swipes, and text inputs. This interactive element forms a significant part of the video narrative, hence it needed to be visually convincing and seamlessly integrated with live-action footage.

• Created visual effects to simulate touch interactions on the tablet, such as clicking, swiping, and text input.

• Introduced animations to mimic the physical reaction of images and text on the screen to the touch input, such as dispersion of white circles like waves in water.

• Ensured that every touch on the screen was visually represented, enhancing the viewer's immersive experience.

• Seamlessly integrated the animations and touch effects with live-action shots, maintaining a continuous narrative flow.

Results: The post-production process resulted in a highly interactive and immersive music video where viewers experience the story through a first-person perspective of the tablet. This unique viewing experience, combined with perfectly synchronized touch animations, provides a believable representation of the tablet's journey. The creative use of visual effects added an innovative layer to the narrative, making the music video for "Childfree" stand out in its storytelling approach.