Organic by John Patrick

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Copywriting/Strategy: Caroline Nelson

Art Direction/Strategy: Michael J. Brenner

Organic by John Patrick is an organic, sustainable clothing brand whose marketing presence is as small as their carbon footprint. To allow the fashion-savvy to discover the brand "through attraction rather than promotion," we would post augmented reality posters in fashionable cities worldwide, as well as interactive print ads in popular fashion magazines.

By scanning the ad with their smartphones, consumers can learn more about Organic as a brand, purchase Organic products directly from their devices, and share their purchases on social media.

Interactive Posters