Abril Antonelli's profile

GRIP THE FUTURE / VOLVO

​​​​​​​The Cannes Lions Festival asked us to create an idea about security that is sustainable. 
Based on that we created this piece called, Grip The Future.
An idea that consists of creating an anti-slip material from discarded tires.
In this way we can reduce road accidents and make the roads safer and safer.

GRIP THE FUTURE / VOLVO
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GRIP THE FUTURE / VOLVO

Published: