Propagate / An Urban Market Farm

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Undergraduate Capstone Process Documentation

University of Cincinnati

College of DAAP

School of Design 2014

Team:

Branden Francis [Industrial Design]

Christian Reichle [Graphic Design]

Problem

We are beginning to observe the repercussions of current intensive farming practices. As the urban population continues to grow, issues of efficiency, biodiversity and food literacy increase as well. These factors, along with the general uninformed nature of consumers, are leading the market to an unsustainable state.

Mission

We seek to generate an engaging, low-impact, urban market farm that integrates aquaculture and season extension techniques to provide healthy produce within the local environment, directly from our point of growth.