Another Seltzer may simply be just as the name suggests, one more beverage brand for the masses, but their charming naivety and unapologetic creativity give the brand a voice that speaks loudly to the creative community. Does a seltzer have to be tasteless?
Low cal? Healthy? Boring? We hope not.
The brand is an homage to the era of print, designed with strong influence from low budget art and music flyposters, and the rebellious nature of subcultural movements like the punk and rave scene, breaking conventional type rules and playing with hand-drawn text, and iconography.
Low cal? Healthy? Boring? We hope not.
The brand is an homage to the era of print, designed with strong influence from low budget art and music flyposters, and the rebellious nature of subcultural movements like the punk and rave scene, breaking conventional type rules and playing with hand-drawn text, and iconography.
With more and more seltzers and premixes popping up everyday, how different could Another really be? When crafting the brand, we struggled with this idea, trying to hone in on what we stood for and what made us different - what resulted is a brand that heroes painfully fluorescent colours, stretched type, typographic maximalism and the beauty of Arial.
