Client: Okey Mart

Field: Supermarkets

Location: Hanoi

Implementation category: Brand identity

Okey Mart is an e-commerce platform that connects customers with suppliers, helping market-goers in big cities to quickly access and order agricultural specialties nationwide with fast delivery time. The best, freshest product quality at a reasonable cost. Okey Mart not only provides regional agricultural specialties but also provides all products that shoppers expect to buy directly from suppliers.

Okey Mart was born with the goal of redefining the product distribution channel when consumers will find safe quality products at a reasonable cost, and manufacturers will have stable output. to produce more and more quality products. Okey Mart wishes to own an identity that conveys the true personality of the business: Dedication - Safety - Agility.

Inspired by the design of a happy smile image, ATH is oriented to build an identity concept based on human factors, taking people as the center. That smile is a customer of Okey Mart are the farmers who supply agricultural products to Okey Mart and the service staff at Okey Mart. All help Okey Mart towards the model of a person of integrity, creating trust, full of trust and understanding, always standing side by side with customers and farmers.

Simple but meaningful, Okey Mart's new identity fully conveys its desire to serve the community!