Copywriter for a campaign of adverts for Prudential Life Insurance. For the copy I wanted it to be playful and informative. Talking about Life Insurance can be a heavy subject but with approachable imagery such as token trademarks of "leaving things to chance or fate," the art director and I felt that we had reached a good middle ground of lighthearted but informative.
Copy reads:
Tired of getting the cold shoulder from a plastic billiard ball? With Prudential you don't need to shake anything until you get the answers you're looking for. We offer fully customizable life insurance policies that fit any budget and life-style to insure that the people you are leaving behind are well take care of.
Copy reads:
What's more important, knowing when you'll go or knowing your family will be protected? At Prudential, we offer solutions for the latter. With a wide variety of insurance plans that are customizable for any families budget, its never been easier to make sure that the people you care about are covered.
Copy reads:
If you already know the ending then what's the point of going through it all? Here at Prudential we can't offer you insight into the future, but what we do offer is protection for the ones you'll leave behind. Providing a wide variety of customizable policies to match your budget, it's no wonder that Prudential is the number one choice in life insurance.
