The 2014 edition of Posterheroes contest was about Systemic Food, exploring the theme of food in its social, environmental and economic nature. Quoting the brief: "Feeding is the planet source of life, essential for a sustainable development based on the health of all living beings. The right to have an healthy, safe and sufficient feeding is at the centre of the social debate and policies."
Posterheroes IV has been a huge international success, inspiring 1247 creatives from 67 countries.
Here's a quick recap of the 40 winning posters (my submission has been selected, yay!).
My poster addresses the current paradox by which food — that should be source of energy and life — is often only a commodity devoted to maximize profits.
Health, quality and biodiversity leave our table and are replaced by GMO and chemically treated food to obtain unnatural and unhealthy features... are we going to put a shield between us and our dish?
ENJOY YOUR MEAL! (2014)
