Maria Melikova's profile

OFFF MOSCOW identity concept


OFFF is the main design and digital art festival, now almost 20 years old. The first event began in Barcelona in 2000, and since 2014 it has been touring the world every year. OFFF takes place in London, Mexico City, Vienna, Tel Aviv, Moscow, and other cities

The main task is developing an identity concept for OFFF MOSCOW



The identity is built on the use of large volumetric letters, which break out of the established framework and restrictions




I think about my work and summer time, i think about freedom and beutifull green colors. I wish to be more then my flat, my work space, more then i am


Mutabor is a giant loft-transformer with several levels, spaces, a summer stage and a courtyard garden. It is a popular place for Moscow's creative community. I tried to play 
around with it's real photos




And I try imagine what creative but serious people can do here 



Hope, my non-commercial poject was intersting for you. I've worked on it so long that I've had time to both love and hate it :)

Thanks for watching!



OFFF MOSCOW identity concept
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OFFF MOSCOW identity concept

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