I began the project with wireframes to think through userflow. While sketching I wanted to continue to capture the carefree, irreverent spirit of the my wordmark while making navigation as easy as possible. The ease of use was dependent on my broad target audience, which included everyone from a 14-year-old boy who has grown up using mobile devices to his 40-year-old mother who just got her first tablet.
[name] denotes a level of customization avaible after registering on the official website.
The most valuable asset I gained from this project was understanding that in order to be a successful interactive designer or even a decent web designer, I need to expand my thinking beyond the capabilities of a desktop into the various media that can now display digital content. I would love to revisit this project in the future when I've gained more knowledge about User Interface and User Experience Design.
