Right Side of the Brain Dyslexia Campaign - Posters
These are the three poster designs for the #RSBDyslexia campaign. When printed these are originally A2 in size, however, due to be fully vector they can be scaled to any size. I wanted each poster to relate to the student audience by including things that they would actually say. For example, 'The words are blurring because i'm tired' I have heard lots of people say this, however, this could be Dyslexia but they do not know. Having scenarios like these would directly talk to the audience, thus hopefully making them second think and direct themselves to the Right Side of the Brain website for more information. Overall for the whole campaign, I wanted to keep it minimal, clean and let the typography do the talking without much fuss. The three posters below focus on the symtoms;
These are the three poster designs for the #RSBDyslexia campaign. When printed these are originally A2 in size, however, due to be fully vector they can be scaled to any size. I wanted each poster to relate to the student audience by including things that they would actually say. For example, 'The words are blurring because i'm tired' I have heard lots of people say this, however, this could be Dyslexia but they do not know. Having scenarios like these would directly talk to the audience, thus hopefully making them second think and direct themselves to the Right Side of the Brain website for more information. Overall for the whole campaign, I wanted to keep it minimal, clean and let the typography do the talking without much fuss. The three posters below focus on the symtoms;
* Words blurring while reading.
* Getting Information to stick.
* Having a poor memory.
The first poster is straight forward with the concept, the word 'blurring' is blurred and I have switched around some of the letters throughout the poster designs. I wanted to show people how Dyslexic people do actually read without going 'over the top'.
The second poster focusing on getting information to stick, says the same paragraph three times. At the top it is very unclear, unreadable and no body knows what it says. However, as the reader continues reading down the poster it becomes clearer and more of the type becomes visible and readable. This focuses on the fact when reading, some Dyslexic people have to read the same page 3/4 times to even understand what they have read without them forgetting it straight away. - This is something that personally affects me on a daily basis.
Finally, the final poster is a real symptom but I wanted to play with the fact the person can't remember having a good memory because they forgot... I lengthened some of the words and placed in '...' now and again to make it read as though the person is stammering due to trying to remember.
