The aim of the project was to create packaging rebrand for a brand of our choice. I chose Quaker Oats. I wanted to rid the brand of their current, dated designs, and add continuity and wit through a series of packaging and advertising through the use of paper craft. The message behind the brand was to how natural and healthy the brand is. I used paper craft to create packaging solutions based around the shape of a windmill, which then progressed onto advertising supporting the slogan 'Put the Wind back in your sails with Quaker Oats'.